Latta is an artisanal ice cream prepared from natural fruits for those who like to enjoy small dessert breaks and keep a healthy lifestyle.
It is the perfect snack to enjoy casually with friends or take a break and treat yourself.

We wanted Latta to be a brand that was easy to remember and had a refreshing appeal for all consumers.
We used fruit patterns to enhance the natural brand concept and relied on playful modern typography to reflect the brand's friendly feel.

With these combinations and transparent packaging, which showed the colors of the ice cream, we were able to give Latta the innovation they were expecting.